Recycle for Greater Manchester (R4GM) works to help residents across the city-region manage their household waste responsibly, with a clear focus on simplifying recycling and improving the quality of materials collected.

We were commissioned to deliver a multi-channel campaign to communicate a significant update to local recycling guidelines: the inclusion of plastic pots, tubs, and trays in mixed recycling bins. The creative strategy relied on high-impact, colour-coded visuals that featured everyday items to remove any ambiguity for the public.