A book trailer for J.P. Delaney’s thriller.

Producing a trailer for a gripping new novel by JP Delaney is a delicate process. As with any trailer, the audience need to know what they’re in for without giving away the plot. Unlike a film trailer, we have to generate any imagery, suggesting the themes and the tension through music and design.

For The Move we wrote a script to follow the tone of the book, starting gentle and innocent through to sinister. The title reduces in size all the way through giving a viewer who likes thrillers, something to work out whilst the film plays. The type is always slightly off giving an uncomfortable feeling to viewers, and will (as we discovered) drive any typographers mad.