On the launch of this exciting new clothing range, the client wanted the focus to be more on Ibiza the place than the merchandise. For people to engage and be a part of something on an emotional level. We produced three teaser ads for the 2023 launch.

Daywear is about exploring the island. Nightwear captures the essence of getting ready to head out, meeting people and enjoying the vibrant, world famous nightlife. Beachwear is all about re-charging, relaxing and enjoying the glorious weather.