We Love Cake have a fresh new look and they also want to bring more of the human element into the brand. So, we went out with the queen of gluten free and Sunday Times best-selling author, Becky Excell, to sample the delicious raspberry ripple slices and capture some real, authentic reactions from the public. There were some fantastic responses, and people were genuinely surprised that they were free from gluten, wheat and milk which proves that just because it’s gluten free, it doesn’t mean it lacks great taste! These delicious cakes really can be enjoyed by everyone.

We produced 15 second and 30 second adverts that were fun and joyful along with a number of 5-10 second mini-edits that are ideal for serving up shorter Instagram social media content.

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Client
We Love Cake
Director and Editor
Hayley Repton
DOP
James Oldham
Camera
Tom Ellison
Sound Recordist
Jake Mckenzie-Hayes
Animator
Ellie Durkin
Natasha Welford
Project Manager
Kate Hughes
Runner
Sasha Johnson
Production Manager